By any other name

ROSE PREVITE • founder, No White Plates

WORK • Thursday Routine

ROSE PREVITE • restaurateur, cookbook author, chef • founder, No White Plates
Neighborhood where you live in: Venice

It’s Thursday morning. What’s the scene at your workplace?
In LA, my workplace is Maydan Market in West Adams, which at the moment is almost finished. We’ve built it from the ground up. The building used to be a factory that manufactured coin collection books, so designing it into a restaurant has been a very fulfilling full-time job. The space is a 10,000-square-foot warehouse with vaulted ceilings, which presents a challenging construction project, and I'm checking to make sure that they painted the ceiling the correct color in the kitchen. I’m also making sure they use the right grout color in the bathrooms, the best tiles for specific counters, and the right type of kitchen equipment.

What’s on the agenda for today?
Right now, it’s all about deadlines and making sure everything is going as smoothly as it can go as we build up to our opening. Today, we’re looking at funding, reservation systems, and figuring out staffing (like beverage director and culinary) while also juggling construction timelines. We’re also meeting with several potential businesses for Maydan Market’s pop-up space, since we’re going to be taking short-term residencies for both food and beverage and retail folks. Our hope for the residency space is that businesses will rotate, lasting between six months to a year.

Any restaurant plans today, tonight, or this weekend?
On Thursdays, when my husband David and I don’t feel like cooking, we love going to The Galley in Santa Monica, where I typically get a baked potato and shrimp cocktail — a very balanced meal in my opinion. On other chill nights, we often go to American Beauty and grab a burger. But last week, we went to Hatchet Hall. We loved the country ham, fried chicken, and shrimp and grits, as well as the ribeye with beef-fat herb butter and dijon.

How about a little leisure or culture?
David and I are LAFC and Angel City fans, so we love to go to their games. Like everyone else, we love the Hollywood Bowl. Since we’re based on the West Side, we like exploring the East Side of the city when we can: Silver Lake (for shopping), Glendale (eating), Highland Park (visiting friends). They’re all places we don’t usually go on weeknights because there’s too much traffic. I wish that I could say we hike, but we really don’t; we’re still too East Coast for that. We do, however, love living by the water, and we walk along the beach and meditate by the waves whenever we can.

Any weekend getaways?
We recently drove to the Central Coast wine country to spend time with our winemaker friends Mireia Taribó and Tara Gomez, who own Camins 2 Dreams winery in Lompoc. They’re absolutely wonderful, and in fact, Tara was the first recognized Native American winemaker in the country.

What was your last great vacation?
This past August, we flew to Armenia and visited friends and their family, and then drove to the Republic of Georgia. David and I discovered Georgia while we lived abroad in Russia, and we immediately fell in love with everything there (especially the cuisine and the people). We tripped through wine country, ate some incredible food, and saw amazing things: cathedrals, mountains, historical sites, and beautiful outdoor spaces.

What’s a recent big-ticket purchase you love?
This past Christmas, I bought an entire Ibérico ham leg for just David and me. I studied abroad in Spain, where I learned that you could just have a jamón on your counter and cut off a piece whenever you want. If you can’t splurge on an Ibérico, you can get a really good, affordable Serrano ham leg at Costco instead.